Matt Cutt's wants you to use 'no follow' so that Google can provide better search results. He also has a vested interest in increasing Google's take on Adword sales and this is a nice customer self-service model for Google that doesn't force them to do anything.

Aaron Wall (born 1979) is a writer and search engine optimization expert. He is a frequent speaker at the Search Engine Strategies, and PubCon conferences. In 2005 Wall was sued by Traffic Power for defamation and publication of trade secrets.

Danny wrote Yahoo Surveys Search Rewards Idea where he covers a News.com article showing how a group of Yahoo! Mail users were offered "10 different potential reward options" to take a Yahoo! search survey. Kinda funny, I told them they should do this at last years SES San Jose conference - that they don't have to necessarily pay money to get answers. I am sure it wasn't my influence, since it did take almost a year to implement.

Bruce Clay is a professional search engine optimization consultant. He was interviewed by Wired Magazine in their 2004 feature "The Complete Guide to Googlemania!" and cited by USA Today in their article "Gunning for search engines" from August 20 2003. His website is referenced to by NARA - ALIC - User's Guide to the Internet at The National Archives as resource for "Web Site Promotion Tactics and Tools".

Jill Whalen is owner of High Rankings, Search Creative, LLC and co-founder of SEMNE. She is an authoritative writer and speaker on the subject of search engine optimization, a regular speaker at Search Engine Strategies Conferences put on by Danny Sullivan, and has been holding High Rankings Search Engine Marketing Seminars since November 2002. High Rankings includes a top rated SEO discussion forum with many industry experts.

Jim Boykin founded We Build Pages in 1999 as a web designer. Shortly thereafter, Jim started specializing in Search Engine Optimization, and has become a world leader in that field. Jim had lead We Build Pages into into several techniques of helping their clients to achieve higher traffic via methods such as: on page optimization, link building, content creation, PPC services, and internet marketing consulting.

Mike Grehan is founder and chief executive officer of Smart Interactive Ltd., now a wholly owned European division of WebSourced, Inc., the world's largest search engine marketing company. He is recognized as one of the foremost experts in the field of search marketing and is the author of multiple books and white papers.

Andrew Shotland is the proprietor of the Local SEO Guide blog (www.localseoguide.com) and a search engine optimization expert with a focus on local search optimization.

Everything counts

Shari Thurow is Webmaster and Marketing Director for GrantasticDesigns.com. She has been designing and promoting web sites since 1995, and is outsourced to many firms throughout the U.S. She has a 100% success rate for getting client sites ranked at the top of search engine and directory queries.

Jennifer Slegg, Owner, JenSense.com

Greg Boser is an Internet marketing consultant who has specialized in search engine optimization consulting since 1996. He is the President and founder of WebGuerrilla, LLC, a marketing firm that provides SEO services to interactive agencies, PR agencies and design firms serving fortune 1000 clients.