Kenji Kaido is the Producer of the Sony Computer Entertainment Japan's Product Development Department #1. Kaido started his videogaming career at Taito in 1987, where he worked as Project Leader and Lead Game Designer on arcade titles Bonze Adventure, Night Striker, Champion Wrestler, Cameltry, Sonic Blast Man, Warrior Blade and Dead Connection. Kaido then changed departments to work on the world’s very first Home Karaoke Console, …

Phil Harrison is the British corporate executive and representative director of Sony Computer Entertainment, Inc. (SCEI) and Executive Vice President of Sony Computer Entertainment Europe (SCEE). At E3 in 2005 he showcased the first public realtime demonstrations of PlayStation 3 development hardware which included the famous ducks demo.

Kazuo "Kaz" Hirai ("Hirai Kazuo", born 1964) is the current President and Group Chief Operating Officer of Sony Computer Entertainment, Inc. He was ranked by Entertainment Weekly as one of the most powerful executives in the entertainment industry.

Phil Harrison, President, Worldwide Studios Phil Harrison brings more than 15 years of video game industry experience to Sony Computer Entertainment Europe. After 4 years in the US as Vice President, 3rd Party and R&D for Sony Computer Entertainment America, Harrison returned to Europe in November 2000 to head up SCEE’s development organisation.

Fumito Ueda is the Director of the Sony Computer Entertainment Japan's Product Development Department. He graduated from Osaka University of Arts, where he studied oil painting. After graduating, Ueda taught himself computer graphics and joined the development studio Warp as a CG Animator in 1995. After working as an Animator for "Enemy Zero," Ueda joined Sony Computer Entertainment Inc. in 1997.