Jan B. Heide

Jan B. Heide

MBA, Case Western Reserve University, University of Wisconsin-Madison, UW-Madison, journal, Editorial Board…Business-to-Business Marketing, UW Graduate School, UWMarketingDepartment
Jan B. Heide Churchill Professor of Marketing Jan is the Churchill Professor of Marketing at the UW-Madison. He received his Ph.D. from the...

Gregory Decroix

associate professor since 2000
Greg comes to the UW from the Fuqua School of Business at Duke University, where he was an associate professor since 2000. Prior to Fuqua, he was...
Employment: …UW Marketing Department