Idan Gafni is an award winning mobile expert and entrepreneur. Using a creativity technique he created named “Object Pairing”, Idan harnesses innovation to create mobile value added services. Services are based on mobile interaction, contextual awareness, user-generated content, and dynamic content, using the advantages of technologies such as SMS, MMS, IVVR, and WEB technologies. In the past, Idan served as the innovation manager of Orange Israel, part of the Hutchison 3 telecom group.

BSc- Applied Mathematics/ Software Engineering, PhD- Systems Analysis and Design. Who's Who in the World- 2008 (Marquis), . Prof: IT/TLC/Web Project- Product Manager, Sr.Systems/ Business Analyst and Team Leader. Web: Web 2.0 Evangelist and Researcher (Marketing 2.0/ PR 2.0/ Community Manager) with some broad experience in leading Open-Community (and Open-Source) projects.Co-founder, VP and IT/Web Manager of Business Club 2.0 Milan-IN (official LinkedIn Italia supporter Club).

Anyone can cook!

I have more than 10 years of experience in management, business development and strategy, having worked in the Internet, media, mobile and games industries. As Senior Director of Business Development - Asia Pacific for PopCap Games, the leading casual games publisher, I'm in charge of business development, marketing and sales in the APAC region, and I´m responsible for revenues in all channels: Online, Mobile, Retail, Console, Advertising and New Platforms.

More than 6 years of professional experience on leading Interactive product development and e-Marketing: Development of Web 2.0 applications and Mobile value-added services (VAS); Constant market tracking and analysis with a focus on new applications and services (Web and Mobile); Active participation in organizations and groups which discuss Mobile Web 2.0 applications (mobile search, content, usability, m-tags, Long Tail, m-communities and Location); . . .